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Post by tom on Oct 12, 2016 14:48:15 GMT
Maybe the club could have a look at the midweek fixtures say between now & Xmas, see which away team has the fewest followers and use the game on a pay what you can afford basis, if a complete failure, then no need to go down that road again
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Post by brownowen on Oct 12, 2016 21:55:40 GMT
From what I understand the club have looked into a "pay what you want" day but decided against it due to the potential issues with cash flow. Since we have had no cup run this year, we do not have a large bulk of money as a club that we could use to top up the gate receipts if they fall far short of the normal takings.
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Post by neutral on Oct 13, 2016 8:19:18 GMT
It's an interesting topic where there isn't really a right or wrong answer. In my opinion, if you put on a "pay what you want" match and you end up getting the same number of spectators through the door, you effectively know that the local community have no interest in supporting there local club. On the other hand, if you double the attendance, you then know it's potentially the pricing structure which is wrong and needs addressing. I think it's more important to get numbers though the door with the view they enjoy what they witness and return for future games where they obviously pay full price. It's a gamble having one of these days but in my opinion a risk worth taking. It's surely better having 1000 people paying £4 each rather than having 400 paying £10 each. Increased food and drink sales, increased programme sales, better atmosphere around the ground. Potential to get these people back to future games by giving them incentives to come back.
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Post by Dayvan Cowboy on Oct 13, 2016 8:47:09 GMT
It's an interesting topic where there isn't really a right or wrong answer. In my opinion, if you put on a "pay what you want" match and you end up getting the same number of spectators through the door, you effectively know that the local community have no interest in supporting there local club. On the other hand, if you double the attendance, you then know it's potentially the pricing structure which is wrong and needs addressing. I think it's more important to get numbers though the door with the view they enjoy what they witness and return for future games where they obviously pay full price. It's a gamble having one of these days but in my opinion a risk worth taking. It's surely better having 1000 people paying £4 each rather than having 400 paying £10 each. Increased food and drink sales, increased programme sales, better atmosphere around the ground. Potential to get these people back to future games by giving them incentives to come back. 100%. Provided it's something that is marketing effectively and a carefully chosen game (i.e. a "winnable" game against a side with modest support, so we wouldn't miss out on those away fans who would have probably come anyway). I noticed that the promotion for last weekend's game with Leamington was advertised very well in the build up towards the game. At least online and on social media anyway, and were rewarded with an encouraging attendance, at least by this season's standards anyway. Hopefully the new commercial manager is putting some ideas into fruition, so would love to see this continued for home games moving forward. Perhaps wait until after, what is IMO a very winnable home tie in the FA Trophy in a few weeks. I'm sure we could do with getting through a couple of rounds in this competition to make up for our FA Cup loss.
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